Nombreuses sont les entreprises présentes sur les réseaux sociaux, notamment Facebook pour vendre leurs produits/services et qui peinent à faire décoller leurs ventes. Si vous êtes dans ce cas, continuez votre lecture pour découvrir dans cet article, notre proposition de trois (3) clés (non exhaustives) pour vous aider à vendre plus grâce aux réseaux sociaux.
Livrer le bon message !
A la base, les réseaux sociaux sont faits pour des interactions sociales, informelles. On y vient avant tout pour échanger avec nos ‘’amis’’. C’est aussi et surtout le cas pour Facebook.
Ainsi, pour que vos publications aient un bon écho, il vous faudra utiliser les codes de Facebook pour communiquer. Oubliez donc les textes standards, corporate, pleins de formalismes.
Optez plutôt pour un message…
– court et simple
– avec un ton décontracté et personnel
– contenant des émoticônes
– et un contenu créatif
– qui incite à interagir (c’est-à-dire commenter, liker, partager…)
– avec un appel à l’action clair (exemple : Ecrivez-nous pour profiter d’une remise, ou encore, Visitez notre site…)
Aussi, adaptez votre contenu à la plateforme utilisée (Facebook, Instagram, Twitter, LinkedIn…). Il est également recommandé d’utiliser la majuscule pour mettre un mot en évidence et même si certaines abréviations sont conseillées, il faut surtout, éviter les fautes d’orthographe et de grammaire.
…à la bonne personne
Si vous proposez déjà vos produits/services sur les réseaux sociaux, un tour dans les statistiques des plateformes où vous êtes présent vous donnera une idée de qui s’intéresse à votre activité. Sur Facebook, il suffit de regarder les statistiques sur les personnes engagées. Vous aurez une vue de la tranche d’âge, du genre et emplacement géographique des personnes s’intéressant le plus à votre contenu.
Aussi, vous pouvez suivre ces recommandations de Myriam Vandenbroucque, Fondatrice et dirigeante de Core-Success pour identifier votre clientèle idéale.
Une fois que vous aurez identifié le profil des personnes s’intéressant à votre activité, il faudra booster vos publications en utilisant le ciblage publicitaire.
…au bon moment.
C’est simple ! Il suffit de se référer toujours aux statistiques. A partir d’un ordinateur, sur votre page Facebook, cliquez sur l’onglet Publications.
La mention Quand vos fans sont en ligne : indique quand les personnes qui aiment votre Page consultent du contenu sur Facebook.
La mention Type de publications : affiche les performances de différents types de publications selon leurs portées et l’engagement suscité auprès des internautes.
Conseil : programmez vos publications à l’avance pour qu’elles apparaissent au moment où votre audience est le plus en ligne. Vous pouvez également consulter vos publications par type (avec un lien, avec une photo, etc.) pour déterminer celles qui intéressent le plus votre audience.
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