5 secrets pour un contenu viral sur le web !

Aujourd’hui sur les réseaux sociaux, avoir beaucoup d’abonnés ne suffit plus. Pour se faire entendre, faire connaitre sa marque, ou vendre plus, il faut créer de l’engagement sur son contenu. Et cela est aussi valable avec un blog. Alors, cher lecteur, voici cinq techniques inspirées du livre « Facebook Marketing All-In-One for Dummies » à appliquer pour des publications plus virales.

  1. Connaitre son audience

Qui sont vos abonnés ? vos lecteurs ? pourquoi vous suivent-ils sur Facebook, Instagram, Twitter ?… Pourquoi visitent-ils votre blog ou site internet ? Vous devez avoir les réponses à ces interrogations pour apprendre à créer du contenu dans lequel votre audience se retrouve. Ainsi, vous arriverez à créer une relation avec elle. Jetez donc un œil sur vos statistiques pour mieux comprendre ce qu’ils likent et partagent et commentent le plus.

  1. Créez du contenu engageant…

Une fois que vous connaissez votre audience et ce qui l’accroche, il vous faut lui proposer plus régulièrement ce contenu engageant afin de l’emmener à venir plus souvent sur votre blog ou votre compte social. l’un des exemples qui marche généralement est : “une liste de points clés ou conseils à suivre”, qui fonctionne (PS : Comme cet article 😉). Démontrez cela avec des chiffres, des exemples ou des paroles d’experts, si possible.

  1. …et simple à appliquer avec effet rapide

Recherchez l’effet « aha ! ». Pour cela, votre contenu doit être rapide à mettre en œuvre et simplifier tout de suite la vie de vos lecteurs ou abonnés.

A LIRE AUSSI ➡ BOOSTEZ VOTRE BUSINESS VIA UNE COMMUNAUTÉ !

  1. Suscitez le partage de votre contenu

Invitez au partage, et donnez la possibilité aux internautes de partager facilement et rapidement votre publication. Si celle-ci se trouve sur votre blog, les boutons « partager » doivent donc être bien mis en évidence et fonctionnels.

  1. Invitez vos lecteurs à participer

Votre contenu est top, car il est facile à appliquer et correspond à ce que recherche votre audience. Invitez-là à participer en l’invitant à laisser un commentaire par exemple pour partager son expérience, ou d’autres idées et conseils pour les autres lecteurs.

Notez que plus les internautes partageront et commenteront votre contenu, plus il sera visible et votre marque gagnera en notoriété.

Rodrigue SK


Partager c'est aimer!

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