Boostez votre business via une communauté !

Une communauté peut être un excellent moyen de fidélisation. Facebook à travers ses outils Pages et Groupes peut permettre sa création facilement.

Mais avant de vous jeter à l’eau, voici 3 points importants à savoir :

1• Communauté = besoin commun ou passion commune

Tout produit ou service, pour être rentable doit répondre à un besoin ou une passion commune. Et ce besoin ou passion doit être le sujet principal des échanges au sein de votre communauté.

Cela vous aidera à montrer votre expertise pour recruter et fidéliser des clients.

Par exemples,

– Si vous vendez des produits de beauté, votre communauté pourrait être intéressée par des astuces (notez que les astuces sont forts appréciées par les internautes de façon générale) et conseils pour rester toujours belle.

– Si vous faites de la restauration alimentaire, votre communauté pourrait être intéressée par des recettes ou découvertes culinaires.

2• Communauté = règles

Vous devez définir des règles pour le contenu et les échanges au sein de votre communauté afin d’éviter des dérives qui pourraient faire fuir vos membres ou clients.

Par exemple,

Interdire les injures, les contenus à caractère pornographique ou les incitations à la haine et la violence.

3• Communauté = échanges

Ne laissez pas les questions de vos clients sans réponses et trouvez toujours le moyen de les emmener à interagir à votre contenu. Votre communauté sera ainsi mise en avant par Facebook qui aime bien les contenus où il y’a beaucoup d’interactions. Cela vous permettra de recruter plus rapidement de nouveaux membres ou clients.

Vous pourrez aussi être emmené à gérer des conflits entre des personnes ou groupes d’individus au sein de votre communauté. Adoptez dans ces situations une attitude diplomatique. Dans certains cas, il peut être mieux de vous adresser par message aux belligérants afin de calmer les ardeurs plutôt que de le faire publiquement dans les commentaires.

Maintenant que vous en savez plus sur les fondements d’une communauté, créez la vôtre si ce n’est encore fait, en créant une page ou un groupe Facebook.

Rodrigue SK

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