Voici le Top 5 (voir graphique ci-dessous) des marques mondiales avec le plus de vues sur Youtube en mars 2019 selon SocialBakers.
Ce classement nous apprend que les marques qui capitalisent le plus de vues sur Youtube ne sont pas celles qui mettent seulement en avant leurs produits/services et ce qu’ils peuvent apporter au consommateur. Ce sont plutôt celles qui font preuve de créativité et savent raconter des histoires autour de leurs produits/services qui arrivent à se démarquer.
C’est ainsi que Lego est devenue la marque avec les vidéos les plus regardées sur Youtube, soit plus de 9 milliards de vues.
Serge Kouassi
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